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Work / ViewThru

B2B SaaS · Credit intelligence · viewthru.co.uk

The whole market, mapped.

ViewThru’s credit intelligence platform puts credit searches, ID verification, AML and KYC screening and open banking into one platform for claims firms, law firms, lenders and brokers. Every one of those firms sits on a public register. We built the system that reads them all, and turned the market into a pipeline.

110,000+Firms mapped across the market
7daysBetween full refreshes
52×Cheaper than buying the data
98.1%Cost saving

What changed

01 / 03

Before, and with Fullbound.

Same market. For the first time, ViewThru could see all of it, and work it by priority.

BeforeBought data Pipeline, engineered
The market No single view of who was in it Every firm mapped and sized
The data Bought lists, priced per record Built from public registers, 52× cheaper
Freshness Stale the week it arrived Refreshed every 7 days
Targeting Broad lists, worked top to bottom Filtered to the right firm types and permissions
Outreach One motion for every account Tiered, and synced into the CRM

How it ran

02 / 03

  1. 01 · Collect

    Every register, one scraper

    Built in-house to read the public registers ViewThru’s buyers sit on, so the data is ours to shape, not a list to rent.

  2. 02 · Size110,000+

    Firms mapped

    The whole addressable market in one view, sized by segment for the first time.

  3. 03 · Filter and enrich

    Down to the ICP

    Sorted and filtered to ViewThru’s target firm types and permissions, then enriched with the people to talk to.

  4. 04 · Route

    Into the CRM, by tier

    Tier 1 accounts go to ViewThru’s BDM for cold email, calls and LinkedIn. Tiers 2 and 3 run as cold email and LinkedIn sequences.

  5. 05 · Every week7 days

    A market that stays current

    The map refreshes weekly. New firms and changed permissions flow into the CRM and the right tier on their own.

Artefacts

03 / 03

From register to the right rep.

Market map / FiltersRefreshed this week
Firms in the market110,000+
Firm typeClaims · Legal · Lending · Broking
PermissionsMatches target
StatusActive
ContactsEnriched

01The whole market, filtered to the ICP

Routing / TiersWeekly
Tier 1BDM · email, call, LinkedIn
Tier 2Sequence · email + LinkedIn
Tier 3Sequence · email + LinkedIn
New firmsRouted automatically
RefreshEvery 7 days

02Each tier gets its own motion

CRM / CompanySynced
SourceMarket map · new firm
ICPMatch
TierTier 1
OwnerViewThru BDM
Next stepCall · Tuesday

03Into the CRM with source and owner

Next case

New sectors, and the right leader on every call.

Read the Leadly case All case studies

Let’s fill your calendar.

Tell us who you sell to. We’ll show you which accounts are ready to buy, and how we’d turn them into booked meetings.

Pick a time that suits you.

Intro call We’ll find where your funnel is losing out and show you how we’d fix it.
Duration
30 min
Location
Video call
Price
Free