Days 1–7
01
Map the gap
Understanding your ICP, offer and the real reasons people buy from you.
- You get
- A signal map and the signed definition
- We need
- Two hours with whoever knows the buyer best
Approach
Built in a month. Sharpened every week.
The first 30 days
01 / 04
Stand Fullbound up.
A month to a live system. Not a meeting guarantee on day 30 — the machine running, with you signing off every step.
Days 8–14
08
Data and wiring
Accounts found, scraped, scored and enriched. Sending domains set up and warming. CRM writeback connected.
- You get
- The first scored account list
- We need
- CRM and calendar access, and DNS for the sending domains
Days 15–21
15
Build the motions
Signal-led sequences written and tested. The inbound path built. Qualification rules and routing agreed.
- You get
- Every sequence to approve before it sends
- We need
- Sign-off on copy, and your closers’ calendars
Days 22–30
22
Live
First sends. Replies handled the same working day. The first weekly working session.
- You get
- A named owner in Slack, and the first replies
- We need
- A closer ready to take the meeting
Every week after
∞
Tighten the loop
Reply data, signal weights and the inbound path, reviewed against booked, qualified meetings.
- You get
- A weekly working session with the numbers
- We need
- Feedback on every meeting we book
Every week after
02 / 04
One working session. Every week.
Forty-five minutes, live, with the numbers on screen. Not a status call. It is where the system gets better.
Between sessions
- A shared Slack channel with your named owner
- Replies handled the same working day
- Every meeting in your CRM before it reaches the calendar
- A monthly pipeline review with your leadership
Weekly working session
Tuesdays · 10:00 · 45 minutes
Your Fullbound ownerYour closerYour head of sales
- 00:00Always first
The scoreboard
Meetings booked this week, each one checked against the definition in the SOW.
- 00:10
What the replies say
Objections, timing, and the words buyers use back to us.
- 00:20
Signals and lists
Which triggers booked, which went quiet, and what we re-weight.
- 00:30
Tests
Copy, subject lines and the inbound path: what we keep and what we cut.
- 00:40
Next week
The plays going out, and anything we need from you.
Ownership
03 / 04
You close. We own everything before that.
The line sits at the meeting. Everything to the left of it is ours to run, and ours to answer for.
Fullbound owns
- Signals
- Data
- Outbound
- Inbound
- Replies
- Qualification
- CRM writeback
- The signal map, the lists and the data
- Outbound and the inbound path, end to end
- Reply handling and qualification
- Meetings written into your CRM and onto your closer’s calendar
- A weekly working session and a named owner in Slack
You own
- The meeting
- The close
- The offer, and someone who can take and close the meeting
- Access to your CRM and calendar
- Sign-off on the qualified-meeting definition
- Feedback on every meeting we book
The definition
04 / 04
One definition. One scoreboard.
Qualified meetings are how we keep score. Every meeting we book is checked against the definition, and every weekly session focuses on them.
That's how you hold us to account, and how we hold ourselves. If we miss the mark, we know we need to test further angles, front-end offers, or audience targeting.
Our tireless focus on data means that we get to the working model faster than generic lead-gen agencies.
Qualified meeting definition
- 2.1 Who
- A budget holder or decision-maker: Head of Compliance, COO or Head of Risk.
- 2.2 Accounts
- UK consumer lenders with 50–250 staff, on the agreed signal list.
- 2.3 Problem
- Credit decisions running across more than one data source.
- 2.4 Stage
- Agrees to a 30-minute call with a named closer, and attends it.
- 2.5 Excluded
- Existing customers, vendors, job seekers and no-shows.
Signed for the clientSigned for Fullbound
Let’s fill your calendar.
Tell us who you sell to. We’ll show you which accounts are ready to buy, and how we’d turn them into booked meetings.
Pick a time that suits you.